Sustainability has become a marketing buzzword. From “eco-friendly” hangtags to “responsible” mission statements, fashion brands regularly claim ethical intent, often without proving it. Consumers are left to navigate green claims with little transparency, and trust in brand messaging continues to erode.
Have it SUST., a Barcelona-based startup, curated an e-commerce platform, which weaves verified sustainability insights directly into the shopping experience. While browsing, users can see clear, data-backed impact scores that reflect a brand’s ethical and environmental practices, making it easier to shop by what matters, without second-guessing claims.
Evidence-Based Scoring for Conscious Shopping
The platform’s five-pillar scoring system evaluates performance across people, planet, animals, circularity, and transparency. Brands begin by submitting structured documentation about their practices. If they lack formal reports, they follow a guided submission process.
Each company receives two scores: one at the brand level and another for specific products. These scores are not tied to storytelling. They are based on evidence: supplier audits, labour policies, material certifications, and packaging data. Shoppers can filter by impact area and view results while browsing, bringing ethics directly into the decision-making process.
Have it SUST. calls this output “actionable, documentation-backed consumer intelligence.” The idea is not to overwhelm users with data. It is to make the right information accessible, visible, and relevant for those trying to identify eco-friendly fashion brands they can trust.
Regulation-Ready, Built for Scale
European regulators are tightening the requirements for how brands report their environmental and social impact. The Corporate Sustainability Reporting Directive (CSRD) broadens mandatory disclosures, while the upcoming Digital Product Passport (DPP) will require every textile item sold in the EU to carry a digital record of its environmental footprint, sourcing, and recyclability.
Have it SUST. is building its platform with this shift in mind. Its scoring engine produces outputs that align with both CSRD and DPP expectations, enabling brands to identify internal gaps, prepare audit-ready documentation, and meet compliance benchmarks. This makes the platform more than a discovery tool. It functions as operational infrastructure for brands facing increasing scrutiny.
The company’s backend capabilities reflect that ambition. Through its APIs, verified sustainability scores can be embedded across retailer websites, product listings, and brand storefronts, turning what was once a vague label into a consistent and comparable signal. These integrations allow impact data to travel across platforms, giving consumers transparency and giving brands a reliable system of record.
Guidance from industry veterans such as Jordi Vernet, former Head of Sustainability at Bershka, and Diana Apakidze, Chief Commercial Officer at Style DNA, has helped shape the platform’s practical focus. Their experience ensures that Have it SUST. does not only assess sustainability but also supports the real-world demands of reporting and compliance.
Bhavishya Ramchander (Vishy), Co-Founder and CEO of Have it Sust., developed the concept out of her own experiences as a conscious consumer. Frustrated by widespread greenwashing and the extensive research required to verify a brand’s sustainability claims, she realized the need to make reliable information more accessible to everyone. Her vision is to shift sustainability from being a privilege to something that’s truly accessible to all.
From Prototype to Platform
Have it SUST. developed its prototype in just two months and is now preparing for launch, and are currently raising their pre-seed round (expected to close by October 2025). The company will pilot in the DACH and Nordic regions, with a broader commercial focus across Western Europe, where regulatory momentum and consumer demand for verified sustainability are already strong.
The company describes its methodology as “science-aligned,” grounding its framework in structured documentation and measurable criteria, even as third-party validation or academic benchmarking remains in development. What sets it apart is a clear, evidence-based system that replaces vague claims with measurable, transparent performance.
Have it SUST. is creating the community for a fashion system that helps brands prove what they promise and gives consumers a way to choose fashion brands with confidence.
