Wedding rings once came with rules. Spend two months’ salary. Pick a stone mined under pressure and sold with more. Then present it with a trembling hand, because that’s what love was supposed to look like. Mike Lastrina and Myran Mahroo never bought into it. In 2017, they sat in a living room, venting with their wives about the cost of wedding bands that could fund a honeymoon or help cover rent. What started as frustration turned into a question that would build a movement.
“Why should people be forced into debt for something that’s supposed to feel joyful?” Mike asked. There was no answer that made sense. So they stopped waiting for someone else to change the game and did it themselves. Modern Gents was born from that decision: affordable, conflict-free rings without the markup, the guilt, or the pretense.
A ring is no longer just for weddings. It can mark a promotion, a solo trip abroad, or simply a promise to oneself. No proposal is needed, and no ceremony is required. Plenty of people buy rings just because they want one, because it fits, because it feels good, and because they no longer wait for someone else to give them permission or jewelry.
Real Stats, Real People
The numbers speak without needing embellishment. Over the last 365 days, Modern Gents has pulled in 325 million impressions across all social channels, including 258 million video views and nine million points of engagement. It is not about going viral. It is about consistently showing up for the people who have already chosen them.
On Instagram alone, Modern Gents has delivered 245 million impressions, 175 million video views, and 7.3 million points of engagement. Those numbers reflect more than reach—they reflect connection. A three percent engagement rate over that volume means people are not just watching. They are reacting, sharing, and buying in.
The community built around Modern Gents is not driven by a single product. It grows because people recognize honesty when they see it. The site is clean, stripped of the manipulative flourishes other brands rely on. Product photos show what you get. Reviews come from verified buyers. Prices are clear. The result is not spectacle but trust. And that trust drives every sale.
A Symbol You Choose
Myran Mahroo says it without hesitation: “We wanted people to feel proud of their rings because of what they meant, not because of how much they cost.” That idea has resonated across demographics, from first-time buyers to couples replacing their rings for practical reasons—pregnancy, travel, or style changes. Some buy sets. Others buy singles. Many do not call them wedding rings at all.
Rings have become a way to celebrate individual chapters. A breakup that led to a breakthrough. A career pivot. A personal milestone no one else clapped for. Modern Gents’ message hits a nerve in the best way: you do not have to wait for someone else to give you a good ring. You can give it to yourself.
That freedom rewrites the expectations that have boxed people in for decades. You do not need to justify a ring with a diamond or defend its value with a receipt. If it brings joy, it matters. That is enough. Modern Gents proves that style and significance do not have to come with sacrifice.
They are not trying to mimic legacy jewelers or coat their mission in nostalgia. Their success comes from looking forward with a clear gaze. The company grows by doing exactly what it set out to do: offering jewelry that fits the way people actually live. Their customers do not care about carats. They care about meaning, and that is exactly what Modern Gents delivers.
