When entrepreneur Emil Eriksen first experienced healthcare in the Philippines, he saw an opportunity to rethink the system entirely — to create something faster, more accessible, and more human. That idea became andyou.ph, a digital health platform built to meet the everyday needs of Filipinos through online consultations, expert care, and discreet nationwide delivery.
Since launching, &you has seen huge demand, especially for its GLP-1-based weight loss treatments. With a waitlist of over 10,000 people and growing, the company is quickly becoming one of the most talked-about health brands in the country.
Making Care Feel Human Again
&you focuses on helping people solve real, everyday health challenges — from weight management and hair loss to ED and mental wellness — all through a seamless online experience. Patients consult with licensed doctors, receive personalized treatment plans, and get medication delivered to their doorstep in discreet packaging.
“Our goal is to remove the friction, the waiting, the stigma — and replace it with something people actually want to use,” says Emil. “We built andyou.ph to be fast, private, and genuinely supportive. Because when healthcare works, life just feels better.”
Why Start in the Philippines?
The decision to launch in the Philippines wasn’t driven by market data alone. “I’ve spent years getting to know this country, its culture, and the very real challenges people face around healthcare,” Emil shares. “This isn’t just about launching a business — it’s about building something that actually helps.”
That insight led to a hyper-local strategy: tailoring every part of the platform — from UI to care protocols — to the Filipino context. From the very start, &you.ph has been designed around the way Filipinos live, work, and seek care.
Addressing the Health Challenges That Filipinos Face Every Day
The Philippines faces a unique set of health challenges — a rising burden of lifestyle-related conditions, limited access to care, long wait times, and stigma around seeking treatment.
Obesity rates are increasing, yet treatments like GLP-1s remain inaccessible to most due to high costs, lack of awareness, or limited local availability. Erectile dysfunction and hair loss are common but often go untreated due to embarrassment, cultural stigma, or the hassle of in-person consultations. Mental health support, while improving, is still out of reach for many due to cost and lack of providers.
“These aren’t niche problems — they’re everyday issues that affect millions of people,” says Emil Eriksen. “But the current healthcare system isn’t designed to handle them efficiently or privately. That’s where &you.ph comes in.”
&you.ph exists to solve these problems through a more modern, compassionate approach:
• Online doctor consultations, so no one needs to wait weeks for an appointment
• Discreet treatment access, so patients can get help without stigma
• Lower prices, made possible by eliminating layers of markups and middlemen
• Personalized care, focused on real results and ongoing support
By tackling common but often unspoken health issues with empathy and speed, &you is helping Filipinos take back control of their well-being — on their own terms.
Built Different — And Built to Scale
Unlike other telehealth startups, &you doesn’t rely on outsourced tech or cookie-cutter Western models. The platform was built from scratch, allowing for full control of the patient experience and lightning-fast execution.
It also operates on a direct-to-consumer model, cutting out middlemen and passing those savings on to patients. This approach has allowed &you to offer weight loss treatments like semaglutide (the active ingredient in Ozempic and Wegovy) at significantly lower prices, making previously inaccessible care more attainable.
What’s Next
With its early momentum and plans to double or triple growth year over year, &you is positioning itself as the future of healthcare in Southeast Asia — starting with the Philippines.
“Our only focus right now is doing one market exceptionally well,” Emil explains. “The need here is real. The opportunity is real. And the response so far has shown us we’re building something that matters.”
