A Lebanese culinary institution founded in 1975, Furn Beaino has partnered with Ambrosia Foods to acquire master franchise rights for Mr. Brown across the GCC, marking a pivotal step in its drive toward 70+ regional locations by 2030.
Dubai, UAE, March 2026 — Furn Beaino, the Lebanese fast-casual brand that began as a single bakery stall in Jounieh in 1975, has forged a landmark partnership with Ambrosia Foods — a regional F&B platform backed by Pulsar Capital — through which it has secured the master franchise rights for Mr. Brown, the Lebanese-origin American diner concept. The deal positions Furn Beaino as a multi-concept platform operator across the Gulf Cooperation Council, aiming to reach more than 70 locations by 2030.
The acquisition of Mr. Brown’s GCC master franchise rights gives Furn Beaino direct access to a well-established brand with a loyal following, first built across Adonis, Hamra, Achrafieh, and Byblos in Lebanon, and now eyeing Gulf-market growth. Ambrosia Foods, which already operates Biryani By Kilo and holds franchise agreements for Blue Tokai Coffee Roasters across the GCC, brings a proven regional infrastructure — development schedules, operational playbooks, and country-by-country rollout models — that dramatically accelerates Furn Beaino’s multi-brand ambitions.
“Expanding our partnership with Ambrosia Foods allows us to scale responsibly, enter new markets faster, and deliver the same authentic experience our customers have trusted since 1975,” said Wissam El Beaino, CEO of Furn Beaino. “Our openings in Dubai and Abu Dhabi represent a major milestone in Furn Beaino’s regional journey.”
Furn Beaino’s UAE presence grew swiftly from its first cloud kitchen in Dubai’s Business Bay in 2022 to a second on Hessa Street in 2023, a third in Silicon Oasis, and a fourth on Al Reem Island in Abu Dhabi. Revenue growth at its UAE operations has tracked at 30 percent, signaling strong consumer appetite for Lebanese-origin F&B concepts across the Gulf. The brand’s flagship brick-and-mortar dine-in location opened at Bay Square, Business Bay, in early 2026, with two more flagship stores and additional cloud kitchens in Abu Dhabi, Sharjah, and Ras Al-Khaimah planned before year-end.
The Furn Beaino and Mr. Brown portfolio is open to franchise and partnership inquiries across all six GCC states. Operators and investors seeking to join the expansion can contact the team using the details below or visit the company website directly. Visit www.furnbeaino.com to learn more about Furn Beaino and its GCC expansion.
About Furn Beaino
Furn Beaino is a Lebanese fast-casual brand founded in 1975 by Toni Beaino in Jounieh, Lebanon. What began as a small bakery stall — famous for its lahm baajin, a fragrant minced lamb pie baked on a thin flatbread, and its manakish lineup — has grown over five decades into a multi-location operation with more than 100 employees in Lebanon and approximately 50 across the UAE. The brand’s central kitchen in Lebanon holds ISO 22000:2018 and FSSC 22000 food safety certifications, awarded by UKAS, making Furn Beaino among the very few Lebanese food operators to achieve this distinction.
Under the leadership of CEO Wissam Beaino, who manages GCC expansion, and co-CEO Samer El Beaino, who leads Lebanon operations, the company continues to grow its footprint while honoring the four pillars embedded in its identity: Quality, Consistency, Passion, and Pride.
Contact Information
Contact Person’s Name: Wissam Beaino
Organization: Furn Beaino
Company Website: www.furnbeaino.com
Contact Email Address: [email protected]
Location: Dubai, United Arab Emirates
