For someone who has spent about 15 years, after his 20 years in the corporate world, training others to become coaches, mentors, consultants, and trainers. Now he is launching a new program to support them in transforming into successful Entrepreneurs.
Ihab ran an accredited certification academy, The Coaches Circle Academy, and published a book, became known in the domain of coaching and mentoring, and now he is set to go global as he believes in the vision he has, “ to offer an opportunity to all executives to gain their freedom by transitioning, like me, to become service-based entrepreneurs. Executives should not waste their accumulated experience, which is a source of wealth for them.”
The evidence of demand was already there. Executives reach out to Ihab seeking his mentorship, though he has not started marketing his new approach yet. This is all evidence that many are eager to start preparing for their transition. Ihab felt this even more after publishing his first book, The Rise of the Transcendence Leader Coach, which came out in 2024. He is unsentimental about how little he did to push it. “I can’t say that I’ve done a great job in launching it, I didn’t have a big focus on the launching campaign,” he says. It climbed anyway. “Without a major push, it ranked third on Amazon at one point in time.”
A book that climbs with no campaign behind it is a signal, and Badawi read it as one. A second book is in production. He signed off on the design in June and is planning the release in stages, this time with a launch built before the book arrives rather than after.
The new program is aimed at a group he knows from the inside, professionals who want to leave employment but not recklessly. “The new offering is for people who are preparing, either willing now, or in the future, willing to transition from their current job, and to start preparing to become either a coach, a trainer, or a consultant,” he says. Certification is the entry point. The larger part is one-to-one mentoring through the launch of an actual practice, the stage where most newly certified coaches stall.
Badawi has run the certification side through his academy since 2016, accredited by international bodies that let him issue recognized credentials. That business continues. What changes is where he points it, from individuals buying a training to be certified to individuals buying a route out of employment to become service-based entrepreneurs.
That discipline about the business, who buys it and why, carries over into how he’s marketing it. Badawi treats his own campaign the way he would audit a client’s marketing funnel, and he is blunt about the numbers. “I don’t look at the cost per click as much as I look at the cost of complete conversion,” he says. He filters hard for lead quality and spends against the cost of acquiring a client, not the cost of a click.
The rollout is phased with the same discipline. The Gulf comes first, because that is where 20 years of corporate work made his name and where the audience already knows him. Canada follows two to three months later, a market where he holds a base and an academy, but where his personal profile has room to grow. Asia is under consideration after that. “Me, personally, I believe we are going to have a good market there, as I have managed the region as part of the 58 markets I have covered in my days in corporate,” he says.
Badawi spent two decades crafting his new approach; now it’s ready for release. “I want to support as many executives as I can so we can all achieve one vision: Impacting Millions.”
